Author: Elena Rivas

Author

Elena Rivas

Elena Rivas is a seasoned localization strategist specializing in enterprise-level translation workflows, multilingual UX, and TMS implementation. Over the past 15 years, she has led cross-functional localization teams at SaaS companies, mobile-first startups, and global content publishers. Elena has deployed and audited tools like Smartling, Transifex, MemoQ, and Lokalise across 40+ markets. Her strength lies in bridging linguistic nuance with technical scale—helping companies align translation technology with brand integrity.
Senior Localization Strategist & Translation Technology Consultant

Product Review

Smartling Review (2025): Enterprise-Grade Translation at Global Scale

by Elena Rivas June 11, 2025 0

After ten weeks of enterprise-grade testing, Smartling proved itself as a localization powerhouse. From automated CMS sync and proxy delivery to in-context translation... Read more.