Over 5 weeks of testing Post Planner across three client accounts and two in-house brands, I used it to plan and publish social content on Facebook, Instagram, LinkedIn, and Pinterest. The platform is designed to streamline social scheduling, help you find proven content ideas, and automate evergreen posting so feeds stay active without daily manual effort. I ran weekly content calendars, recycled pillar posts, tested AI-assisted captions and hashtag sets, and measured how it impacted output and engagement. Day to day, Post Planner sat in the middle of our workflow: brainstorming and sourcing posts, drafting content with saved templates, placing items in queue plans for each brand, and publishing to multiple profiles at the best times. For small teams and solo creators, the combination of content discovery, queue-based scheduling, and simple analytics provided a dependable, low-friction system to keep channels consistently active.
Key Strengths (Field-Tested in Real Use Cases)
Queue Plans and Visual Calendar
Post Planner’s queue plans let you define posting times per profile and content type so you schedule by slot rather than micromanaging timestamps. During testing, I created weekday morning and afternoon slots for LinkedIn pages and evening slots for Instagram, which made it easy to drop posts into the next available slot. The visual calendar gives a color-coded view of each network, making gaps obvious. This setup reduced last-minute scheduling decisions, improved cadence consistency, and helped junior team members schedule confidently without worrying about exact times. The net result was fewer missed days and a steadier publishing rhythm across all clients.
Content Discovery Streams
The content discovery feature aggregates feeds from curated sources, keywords, and RSS so you can quickly spot high-performing content ideas for inspiration. I added industry blogs, niche newsletters, and competitor feeds into streams for each client. In practice, this was useful for building a weekly “ideas” queue: we saved standout articles, pulled insights for captions, and used the original pieces as reference while creating on-brand posts. Compared to starting from a blank page, it cut our ideation time by half and ensured our posts reflected timely discussions in each niche. For lean teams, this is one of Post Planner’s biggest productivity wins.
Evergreen Recycling and Content Loops
Post Planner allows you to mark posts as evergreen and automatically recycle them into the queue. I set up evergreen loops for evergreen guides, FAQs, and top-of-funnel tips. The system spaced repeats across weeks and months so audiences didn’t see the same message too often. For a B2B client with a small content team, the evergreen loop kept LinkedIn and Facebook active during busy production weeks, maintaining visibility and reach without constant new content. Over the 5-week period, recycled posts accounted for roughly one-third of scheduled content and stabilized engagement even when new content volume dipped.
Bulk Scheduling and CSV Import
For campaigns with many assets, Post Planner’s bulk scheduling is a time saver. I used the CSV import to upload multiple posts with captions, links, and target profiles. Combined with queue plans, we could load a month’s worth of content at once and let the system distribute it intelligently. This worked particularly well for a promotional series on Pinterest and LinkedIn. Edits after import were straightforward in the calendar. The bulk workflow reduced repetitive manual scheduling and cut our setup time for large batches by about 60 percent.
AI-Assisted Captions and Hashtag Sets
Post Planner includes AI caption suggestions and hashtag research tools to speed drafting. I tested it by generating multiple caption variants for Instagram and LinkedIn, then refining for voice and compliance. The tool was most helpful for breaking creative blocks and producing first drafts that we tailored to brand tone. The hashtag features helped identify mix-level tags to expand reach without spamming. While heavy customization was still necessary for regulated clients, this feature accelerated early drafts and allowed junior writers to present more options faster, increasing throughput on short deadlines.
First Comment and Link Handling
For Instagram and LinkedIn, Post Planner supports adding a first comment, which I used to place hashtags and CTAs while keeping captions clean. This small capability made posts look more polished and improved readability. For Facebook link posts, the composer handled link previews predictably and allowed UTM parameters to be reused via templates. Across campaigns, moving hashtags and promotional text to the first comment improved engagement on image posts, and the repeatable UTM handling made analytics more consistent in downstream tools.
Media Library and Canva Integration
Post Planner’s built-in media library stores images and videos for reuse across campaigns. During testing, we organized assets by client and theme, which sped up repetition-heavy schedules like weekly tip series. The Canva button inside the composer allowed quick on-the-fly edits without leaving the platform. For small teams, this reduces tab-juggling and ensures brand-consistent visuals. The ability to keep evergreen visuals and brand elements in one place supported the recycling strategy and improved turnaround when adapting assets for different networks and formats.
Basic Reporting and Best Time Insights
Post-level analytics include reach, clicks, reactions, and comments where supported by each network. I used the reporting screens to compare performance by profile and content type, then adjusted queue times based on what consistently outperformed. While the analytics are not enterprise-grade, they were sufficient for weekly reviews and quick optimization decisions. Best time insights, backed by recent performance, helped us fine-tune queue plans for each network, especially for LinkedIn morning slots. For teams that need directional metrics rather than deep dashboards, the reporting is adequate and easy to interpret.
Setup & Onboarding Experience
Getting started was quick. I connected Facebook, Instagram, LinkedIn, X, and tested optional integrations with Pinterest and Google Business Profiles — both supported in 2025. Profiles connected in minutes, then categories and time slots were created using guided prompts. The UI remains clean, with a left-hand navigation for queues, calendar, content streams, and analytics. Onboarding includes a checklist that walks through connecting profiles, creating your first queue, and adding posts. Walkthrough tooltips and a starter library of post ideas help beat the blank-page problem.
Notable Integrations
Post Planner’s most important integrations are its native social network connections:
- Facebook Pages & Groups
- Instagram Business accounts
- LinkedIn profiles & pages
- X (Twitter)
- Google Business Profiles
- YouTube and TikTok (available in higher tiers)
It also supports RSS feeds for curated content, UTM parameters for tracking, and includes AI-powered caption and hashtag suggestions in most paid plans. While third-party CRM and marketing automation integrations are still limited, the native connections and AI features now cover the majority of use cases for small teams.
Customer Support & Documentation
Support remains available via in-app chat and email during business hours. Response times were within a few hours for configuration questions and one business day for billing clarifications. The help center is searchable with step-by-step guides, screenshots, and short videos. Documentation now also includes AI usage tips and troubleshooting for TikTok/YouTube authentication, which have been added since last year.
Weaknesses & Trade-Offs
- Analytics remain basic — engagement and best-times only, no advanced audience insights.
- Collaboration is light — no multi-step approvals or client-level permissions.
- Integrations beyond social platforms are minimal — CRM/automation tools aren’t directly supported.
- Design tools are basic — you’ll still need Canva, Figma, or Photoshop for serious creative work.
- These trade-offs mostly affect agencies and larger teams. For creators and small businesses, simplicity is still a benefit.
Real-World Results & Use Case Highlights
- Maintained a 5-day posting cadence across five networks (Facebook, Instagram, LinkedIn, X, Google Business Profile).
- Built a 30-day calendar in two sessions by importing 180 posts via CSV, then topping off with curated items.
- Reduced missed slots to near zero by letting evergreen content backfill gaps.
- Used AI caption/hashtag suggestions to speed up drafting — especially helpful for Instagram.
Pricing Overview
As of 2025, Post Planner offers the following tiers (billed annually):
- Free – Limited profiles, 1 user, basic scheduling & content ideas.
- Starter – $7/month – 1 user, up to 3 social accounts, category queues, evergreen recycling, AI caption credits.
- Growth – $37/month – More profiles, bulk scheduling & CSV import, team access, queue controls, AI features.
- Business – $57/month – Higher profile limits, more AI credits, priority support, expanded collaboration.
- Agency / Custom – Tailored pricing for larger teams with multi-client workspaces and higher post volumes.
Disclaimer: Pricing and feature sets may change. Always check the official site for up-to-date information.
Competitive Comparison
- Buffer: Buffer offers a similarly clean calendar, strong queue controls, and broader ecosystem integrations, plus a more mature analytics add-on. Post Planner is typically more affordable and stronger in content discovery and evergreen looping out of the box. Buffer wins for larger teams that need deeper integrations and approvals.
- Later: Later excels with Instagram-first workflows, media planning, and link-in-bio tools. If your priority is visual planning for Instagram and TikTok, Later may fit better. Post Planner is simpler for cross-network evergreen scheduling and idea sourcing.
- Hootsuite: Hootsuite is enterprise-leaning with wider integrations, social listening, and robust reporting. It is also priced accordingly. Post Planner provides a leaner, easier-to-operate tool for small teams that want reliable scheduling and content recycling without enterprise overhead.
Pros and Cons
Pros
- Queue plans and evergreen recycling keep feeds active with less manual effort
- Content discovery streams cut ideation time and surface timely topics
- Bulk scheduling and CSV import accelerate campaign setup
- Simple, clear UI with fast onboarding and helpful templates
Cons
- Analytics and reporting are basic for data-driven teams
- Limited integrations and collaboration workflows compared to enterprise tools
Final Verdict
Post Planner in 2025 is ideal for creators, small businesses, and boutique agencies that want predictable posting, AI-assisted content drafting, and evergreen automation without paying for enterprise suites. It excels at building a sustainable posting rhythm with minimal overhead. Larger teams needing deep analytics, CRM sync, or complex approvals will outgrow it.
Final Rating: 8.4/10 – A focused, efficient scheduler that keeps social calendars full without complexity
Who Should Use Post Planner
Solo Creators
Ideal for creators who need to maintain a steady posting cadence across a few profiles without drowning in manual scheduling. Queue plans and evergreen loops mean you can set a baseline calendar once and focus on content, not logistics. AI caption help speeds up drafting for reels, carousels, and link posts.
Freelance Social Managers
Great for freelancers who manage several clients but do not need elaborate approvals. Content discovery streams quickly surface ideas to pitch, while bulk scheduling lets you load a month’s plan in one sitting. Simple analytics cover client check-ins without building custom dashboards.
Small Marketing Teams
Perfect for lean in-house teams juggling multiple brands or product lines. The visual calendar and queue plans make it easy to coordinate campaigns across networks, and evergreen recycling protects your cadence when priorities shift. Templates and the media library drive consistency across posts.
Boutique Agencies
Fits agencies managing 5 to 15 profiles where predictable workflows matter. CSV import and first-comment support streamline Instagram and LinkedIn posting. While collaboration tools are basic, the platform’s reliability and low overhead make it easy to deliver consistent output on retainer work.
Founders and Operators
Useful for founders wearing the marketing hat who need minimal setup and dependable publishing. The tool’s simplicity ensures you spend more time on messaging and less on mechanics. Content streams and AI captions help overcome creative bottlenecks when you do not have a full-time social hire.
